The Best Ways to Use Your Real Estate Relocation Guide

A personalized relocation guide gives real estate agents a practical way to generate leads, support clients who are moving from out of state, and stay top of mind with past clients. The Life in Idaho Area Guide, created by This Is Boise, is an 80-page guide to Boise and the Treasure Valley, branded with your name, photo, and contact information. Here are the most effective ways agents put it to work.

Why a Relocation Guide Matters for Real Estate Agents

Buyers moving to Idaho have questions long before they are ready to tour homes: which city fits their lifestyle, what the seasons are like, and where to find schools, parks, and restaurants. A relocation guide answers those questions with your branding on every page, so clients connect that local knowledge with you.

What’s inside the Life in Idaho Area Guide:

• Treasure Valley cities: Boise, Meridian, Eagle, Nampa, Caldwell, Kuna, Star, Garden City, Middleton, Emmett, and more, with population and median home price for each.
• Neighborhoods and new communities: notable neighborhoods plus new-construction communities with builders and starting prices.
• Events and activities: a month-by-month events calendar, outdoor recreation, parks, trails, and family activities.
• Food and culture: local restaurants, coffee shops, breweries, and the arts scene.
• Schools, employers, and healthcare: school districts, higher education, major employers, and hospitals.
• Moving resources: utilities, school and emergency contacts, and practical moving tips.

See every city included on the Areas Covered page.

Turn the Guide Into a Lead Generation Tool

The Signature and Ultimate packages include a branded lead-capture landing page. When someone requests your guide, they enter their name and email, get instant access, and you receive the lead.

• Personalized branding: your photo, logo, bio, and contact information, matched to your guide’s color theme.
• Instant lead notifications: every lead is emailed to you the moment it comes in.
• CRM integration: leads can be sent automatically to Follow Up Boss, BoldTrail, KW Command, HubSpot, and most other CRMs. See the CRM integration page for the full list.
• A valuable offer: a free, professionally designed guide gives prospects a clear reason to share their contact information.

How to Use Your Guide to Generate Leads

Promote It on Social Media

Post about it regularly: Share local highlights from the guide and invite followers to request a copy. Posts about moving to Idaho, new communities, and seasonal events work well.

Run targeted ads: Social media ads aimed at people researching a move can send traffic straight to your landing page with a clear call to action.

Automate direct messages: Tools like ManyChat let followers comment a keyword, such as “GUIDE,” and automatically receive your landing page link.

Add the link to your profiles: Put your landing page link in your Instagram, Facebook, and LinkedIn bios so prospects can find it anytime.

Use Google Ads

Search campaigns targeting phrases like “moving to Boise” or “Boise real estate” can send motivated prospects directly to your landing page. An experienced Google Ads specialist can help keep your cost per lead down.

Bring It to Open Houses

Offer printed copies: A book-bound guide stands out on the table and goes home with visitors, with your contact information inside. Discounted copies are available anytime through our print portal, at a rate we negotiated with a local Boise printer.

Capture visitor information: Place a QR code linked to your landing page on the sign-in table so visitors can request the digital guide and share their contact details in one step.

Include It in Email Campaigns

Welcome emails: Send the guide to new clients as a resource for their move.

Newsletters: Feature the guide in your monthly newsletter, especially for contacts who are considering a move.

Share It at In-Person Events

Networking events: Offer the guide as a free resource to start conversations with potential clients.

Workshops and webinars: Use the guide as a bonus for attending a homebuyer workshop or webinar, and collect attendee contact information in exchange.

Link It With a QR Code

Add a QR code for your landing page to flyers, yard signs, open house displays, business cards, and social posts so prospects can open your guide from their phone in seconds. For a step-by-step setup, see how to use QR codes at open houses.

Show It in Short-Form Video

Reels, TikToks, and YouTube Shorts are where many out-of-state buyers first find Idaho agents. Flip through a page of the guide on camera and talk about it for 30 seconds: the events calendar, a new community, the list of school districts. Hold up the printed copy if you have one. End with “comment GUIDE and I’ll send you the link,” and let ManyChat or a manual reply deliver your landing page.

Put the Link Where Prospects Already Look

Some of the best placements take five minutes and never need to be touched again: your email signature, the “about” section of your website, your Zillow and Realtor.com agent profiles, your Google Business Profile, and the link section of your Instagram broadcast channel if you run one. A line like “Moving to Idaho? Get my free Life in Idaho Area Guide” is enough.

Be Helpful in Moving-to-Idaho Groups

Facebook groups for people moving to Boise and the Treasure Valley are full of the questions the guide answers. Answer them directly and generously. Most groups do not allow self-promotion in posts, but when someone asks where to find an overview of the cities or schools, offering to send your guide by message is usually welcome. Read each group’s rules first.

Reconnect With Past and Current Clients

Annual follow-up: Sending the new edition each year is an easy reason to reach out to clients you have not talked to in a while.

Closing gifts and welcome packets: A printed copy paired with matching Buyer and Seller Guides makes a professional addition to a closing gift or new-buyer packet.

More Ways to Use Your Guide

Add the link to your listings: Include the guide link in online listings and virtual tours to give out-of-state buyers extra value.

Partner with local businesses: Lenders, movers, and other service providers can share your guide with their clients, expanding your reach.

Support referral partners: Send the link to out-of-state agents who refer buyers to Idaho, so their clients start with a local resource from you.

Reach corporate relocations: Large employers in the Valley hire from out of state all year. HR and recruiting contacts often look for something to hand new hires who are moving here. Offer printed copies or your landing page link, and ask to be included in their relocation resources.

Visit new-construction sales offices: Builders’ sales teams meet out-of-state buyers every week, and many of those buyers do not have an agent yet. Leaving a few printed guides with your card inside is a low-cost way to get referred.

Add it to a lender’s packet: Ask a lender you work with to include your guide link in their pre-approval or welcome materials for out-of-state borrowers. In return, the guide can introduce them as your preferred lender.

The First 24 Hours After a Lead Comes In

Getting the lead is the easy part. What you do next decides whether it becomes a client.

• Reply personally the same day. A short email or text that mentions the guide and asks which part of the Valley they are looking at. Skip the template if you can.
• Tag the lead in your CRM. Note the date, that they came from the relocation guide, and anything they told you. If your CRM is connected, the lead is already there.
• Set a follow-up reminder. One week out if they replied, two weeks if they did not.
• Save the long game for the newsletter. Relocation leads are often months from buying. A monthly local update keeps you in front of them without pressure.

For a full follow-up sequence, read how agents use a relocation guide to get more leads and conversions.

Get Started With the Life in Idaho Area Guide

2027 early bird pricing: use code EARLYBIRD27 at checkout for 25% off any package through November 30.

New this year: see what’s new in the 2027 Life in Idaho Area Guide, from new cover photos and color themes to new sections inside.

A relocation guide helps agents generate leads, build trust with clients moving to Idaho, and stand out as the local expert. Choose from three packages: Essential for the personalized guide, Signature with the lead-capture landing page, and Ultimate with printed copies and matching Buyer and Seller Guides included. Learn more about the guide or flip through the full sample. Working with a new out-of-state buyer right now? Start with what to send an out-of-state buyer first.